Skip to main content
Apragya AIFree quotation builderQuotation builderQuote builderno signup
Sign inRegister
Comparison

Apragya vs Salesforce: A CRM Platform to Build On, or a CRM That Runs With Your Operations

For sales and service leaders at Indian companies: see where a large CRM platform fits, and where a CRM joined to billing, stock and support is the faster route.

Start freeTalk to sales
An account manager and a buyer looking at an electric motor

Apragya vs Salesforce is a comparison many Indian companies make when they need more than a basic CRM. Salesforce is one of the most widely used CRM platforms, with sales, service and marketing products and a large ecosystem of apps and partners.

Apragya's CRM covers leads, contacts, accounts, deals, activities, email sequences and reports. It sits on the same record as quotations, GST invoices, inventory, collections and the support desk, with AI agents that work on those records.

This page compares them fairly, walks through an illustrative example, and says who should stay with Salesforce.

What a CRM island costs after the sale

Orders rekeyed

Won opportunities are entered again in the ERP.

Dues invisible

Account managers cannot see overdue invoices.

Service apart

Tickets live in a tool the sales team never opens.

Custom build

Integrations need developers and ongoing upkeep.

An example: a Coimbatore industrial motors company

Take an illustrative 200-person manufacturer selling through key accounts and dealers. Sales ran on a CRM, orders on an ERP and service on a third tool, joined by nightly syncs.

One key account, seen whole

Key account

GSTIN, contacts, credit limit.

  • Deals

    Scored by an agent for win chance.

  • Quotations

    Converted into orders and invoices.

  • Stock

    Motors reserved by warehouse.

  • Dues

    Overdue invoices on the account.

  • Tickets

    Open service issues with SLA.

  • Follow-ups

    Drafted by an agent, sent after review.

The account manager saw an open service escalation before pitching the next order.

Before a renewal meeting, the account manager saw two open service tickets and an overdue invoice on the same account. Both were settled first, and the order that followed went through without a dispute.

Hands tying a ribbon around a motor model beside two flagged cards
The open tickets and the overdue invoice were cleared first, and the renewal followed.

How Apragya's CRM software works

Step 1 of 5

Leads

Capture and qualify leads with an AI lead qualifier.

  1. Leads: Capture and qualify leads with an AI lead qualifier.
  2. Deals: Stages you configure, scored by a deal scorer agent.
  3. Sequences: Timed follow-ups that stop on reply.
  4. Order to cash: Quotations, orders, GST invoices and collections.
  5. Support: Tickets, SLA policies and routing on the same account.

Looking for a Salesforce alternative in India?

Salesforce suits large organisations that want a highly customisable CRM platform and have the people to run it. If your pain sits between sales, orders, stock and service, compare how much integration you maintain today. Check Salesforce's current editions and prices with the vendor.

Salesforce and Apragya, side by side

FeatureSalesforceApragya
Product focusCRM platform and ecosystemCRM on a shared business record
After a won dealThrough ERP integrationQuotation, invoice and dispatch
Indian GSTThrough partners or integrationGSTIN, HSN, e-invoice and e-way bill
CustomisationExtensive, often with developersFields, stages and rules by your admin
AIAI features across its cloudsAgents on records, with human review

Checked against public information on 16 September 2026.

What sets Apragya apart as CRM software in India

Pre-built CRM agents

Lead qualifier, deal scorer and email drafter.

Human review

Drafts and scores checked by a person.

One account

Sales, billing, stock and support share it.

Access to sub-features

Territories and teams see what they should.

AI Credits per company

AI use metered by company.

Phone-friendly web app

Field sales on the move.

See accounts, CRM reports and tickets.

Trying Apragya beside Salesforce

  1. Export accounts, contacts and open opportunities.
  2. Import them and match your stages.
  3. Pick one sales team or region for a pilot.
  4. Raise their quotations and invoices from won deals.
  5. Compare a quarter of sales and collections.

A regional pilot shows the difference without disturbing the rest of the team.

What it costs to start

Free
Up to 3 users
CRM, HR and Vendor Onboarding
INR 3,999
Starter, a month
Up to 10 users, CRM and HR plus a choice of apps
INR 7,999
Pro, a month
Up to 25 users and every enterprise app

Apragya vs Salesforce, answered

Who should stay with Salesforce?
Large organisations with deep customisations, trained admins and processes built around it.
Is there a Salesforce connector?
No ready-made connector. Import from its exports, or use the custom adapter or API for an ongoing link.
Does Apragya include a support desk?
Yes. Tickets, SLA policies, routing rules and a knowledge base sit on the same customer record.
Can agents send emails on their own?
Drafts wait for a person to review, so nothing goes out unchecked.
Can we set our own stages and fields?
Yes. Pipelines, fields and lead sources are configured by your admin.
Can dealers and field teams use it on the move?
Yes. The phone-friendly web app lets field salespeople log visits, activities and orders against the account.
Can we see pipeline and collections together?
Yes. Reports read deals, invoices and payments from the same records, so forecasts and dues sit side by side.
What does it cost to start?
The free plan covers up to 3 users with CRM, HR and Vendor Onboarding and 1,000 AI Credits a month. Starter is INR 3,999 a month for up to 10 users, with CRM and HR plus a choice of apps such as Sales and POS, Inventory, Payroll, Purchase and Payables, Support and Manufacturing. Pro is INR 7,999 a month for up to 25 users with every enterprise app, including Finance and Accounting, plus 5,000 AI Credits, single sign-on and audit logs.

See every account whole

Import one team's accounts into Apragya and run a pilot quarter.

Start freeTalk to sales